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How to get spotted on a job board

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With the recruitment space proving a vast digital landscape through a huge array of jobs boards, getting found is getting tougher.

The way in which candidates and recruiters source and attract candidates can feel far lesson personal, with jobs boards often hosting 1000's of jobs via a broad spectrum of employers.  So with such a competitive landscape and so many job seekers turning to jobs boards to land their dream job, how can you make sure you stand out from the crowd?

We sat down with Andrew Fisher, CEO of recruiter site, Media C2C and asked him for his views on how candidates can use job boards most effectively. Having been in recruitment since 1985 and having successfully launched his first job board into the media space, we were keen to hear and share his thoughts.

As a valued Love Media Sales network partner we happily endorse Media C2C, an employer only job board and candidate database for the media sector

When applying for a job via a jobs board how can you make your application stand out from the rest?

Job boards attract thousands of CV's and standing out takes two forms.  Your CV needs to stand out when potential employers search the database and your application should stand out when you send your cv.

Standing out on a jobs board database. You need to upload an up to date CV, keep it up to date and complete all sections during the registration process. It is especially important to complete sections concerning location, business sector, function and salary range required. This together with full contact details and ideally a high level summary profile will give you the greatest chance of your details being searched, found and contacted.

Making your application stand out. In the first instance your skills and experience should match the role required - whilst obvious many candidates still apply to inappropriate roles. This means little chance of success and if the same employer then advertises a role more suited to your skillset, when you next apply your details may be viewed less favourably.  Secondly attach a CV as a ‘word' document, in an easy to read font together with a covering letter explaining your suitability, relevant experience and any additional details not on your CV. Thirdly explain something about your passion and interest not just your skills and experience.

With so many media sales jobs boards, how do you choose which jobs board to apply via?

The best job boards are the ones that carry the roles you are interested in ! Just because it is the largest doesn't mean it is the most appropriate. Also many very large job boards are heavily dependent on recruitment agency adverts and it can be difficult to find enough information to make a targeted application. 

Sites such as Love Media Sales and Media C2C only post jobs from end employers. This gives candidates a direct link to the employer and allows you to see the full details of the role, the company and additional information.  This direct engagement allows you to fully present your details to the final decision makers.

Once you have chosen your job boards, what is your advice when using them to search your ideal role?

It is important to keep your details up to date - whether you are looking for a role or not.  Also register on the site for ‘job alerts' specific to your needs as this will alert you when new and suitable roles are posted.  If the job board has a regular ‘newsletter' again register to receive this as it will keep you informed as to developments on the site and in the industry and allow you to pick up on opportunities at an early stage.

Often jobs boards will ask you to give a covering email, what is your advice in what this should contain?

The covering email should be in the same style and font as your cv.  It should explain your suitability, relevant experience and any additional details not on your cv.  It should give an indication of salary, reasons for leaving any previous roles and a little about your relevant interests.

If you are a graduate with little work experience, how best can you display your skills relevant to the job via your application?

As a graduate with limited work experience it is essential to make the most of what you have already achieved.  Explain tasks undertaken in any part time or holiday work, focus on any ‘intern' type work experience or projects undertaken in your chosen field or the media sector.  Talk about your interests and the type of role you are applying to, and list magazines, digital offerings, blogs and websites that you regularly engage with, or subscribe to.  If you have a LinkedIn profile this can also be referenced.  The aim is to provide a rounded and full description of you as a person.

Finally describe your passion and why you want to work in media and why and how you will succeed.

When employers ask for salary expectations what is your advice?

It is important to put a salary range into any job board as a guide for when employers search and find your details. Equally if asked then give a range and say ‘dependent on OTE' - after all you are confident of making your OTE !

Often job seekers apply for many jobs at once. What is your advice on how to keep track of all of your applications?

In many job boards there will be a function such as a ‘my application' area where you can manage and track your applications. If this doesn't exist on the site or if you are applying across multiple sites then the easiest way is to manage this through a simple spreadsheet with job title, company, date and name of site. This can then be used for following up and analysing results.

Often the first thing recruiters will do upon application is ‘Google' the candidate to see what comes up. What is your advice on how to manage and increase your profile online?

Your social media profile is of increasing importance and should be carefully managed. At a minimum you should have a LinkedIn profile that is completed fully, up to date and professional. With regards to Facebook, Twitter and others take care not to be too frivolous - just think that your current / next employer may be viewing before you post items.

Once you have applied for a job, should you follow up, what is the most appropriate way of doing this?

The best way to follow up is by a polite email.  This should be sent a week or so after the initial application, and should ask for confirmation that your details have arrived and ask if you need to provide any further details.

How much research should you do into a company prior to applying for a vacancy?

Company research is quick and easy.  At an absolute minimum you should visit their website, review the trade press for latest news and ‘Google' their company and the name of the person you are applying to.

It is important to remember that the use of job boards is not a passive ‘put up the CV and wait' activity - but is instead an activity that should be actively managed and on a regular basis.

To stand out - engage with the site, keep your details up to date and finally be clear what you want to do and why you are suitable.  Good luck.

 



 

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