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Which training methods are the most successful for sales professionals?

publication date: Jul 20, 2011
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In the past few years an increasing amount of money has been invested in training and re-training sales people. The use of modern communication systems has also become a part of their training. Now is therefore a good time for companies and sales managers to ask themselves to what extent their sales training programmes should be orientated towards the old, tried and tested methods, or whether these should be replaced altogether by modern, high tech methods.
A team of professors and sales trainers examined this question in 203 companies. The study focused on a comparison of eight traditional training methods and four high tech training methods.


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