George Liddiard - Account Manager - Ink
Name: George Liddiard
Company / Division: INK
Job title: Account Manager
Responsible for: Targeted Advertising Sales across a portfolio of Airlines
First sales job: Energy Sales (Southern Electric)
Time in media sales: 6 months
Talk us through a typical day
Arrive at Ink Towers at 8 am, with organised leads prepared for the day( in this job time is money the more prepared you are the more successful you will be). An hours worth of admin (emails, Proposals) ready to start pitching at 9 am as from my experience the best time to speak with marketing managers is in the first half of morning before any meeting might be taking place. In the afternoon start pitching the USA as at about 2 pm they are just starting work (time difference). At 5pm Finish any admin that needs doing, and any contract documentation that's needs drafting. Finish approx 6 pm
Tell us about Ink
Ink is a Travel media company, specialising in in -flight media. At Ink we connect companies with travellers, and are the largest publisher of in flight magazines in the world. We have offices in London, Singapore and the USA. The company is fast growing and is diversifying its products/media that it can offer to companies, such as TAD which is exclusive targeted advertising on boarding passes. If you want to be part of a fast moving and dynamic company INK is where you want to be.
What is the company culture like at Ink?
The company culture is very much a positive environment, if you have a problem it is always dealt with immediately. Motivated staff always creates a successful sales floor, and this is definitely how INK operates
In your experience how does that differ from other media sales employers?
This is my first experience of media sales, but in comparison to my last sales job, at Ink you are trained and developed to really maximise your potential and work to best of your ability.
How are staff recognised for above and beyond performance?
There are incentives in place, and good commission structure, not to mention appreciation from the company for bringing in good revenue.
What typically does an Ink person ‘look like'?
What has been your biggest achieve in media sales?
The biggest achieve in media sales for me so far is a £50,000 deal, signed off the same day.
What has been your hardest challenge in your career?
Learning how to master negotiation, and getting what I want from my clients as well as giving them what they want.
What advice would you give to those thinking about starting a career in media sales?
Be positive and confident, people buy people, so the way you come across will determine whether you make sales or not.
What are your three tips to a successful career in media sales?
Yes or no, do you believe anyone can sell? Why?
No, I think that you must be an optimistic person initially
Finally, tell us why you love media sales?
I love media sales because it is a great industry to work in, it's both challenging and rewarding, and every day is a different. You get to work with great people, have fun and get great rewards. In my eyes this is what you want in a career.