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Merger News - Love Media Sales, Karlssen & Berne Group
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The media community Love Media Sales, famous for its online
portal and popular networking events, today announced its merger with Berne
Group, the market research consultancy which also owns telemarketing firm
Karlssen.   The merger means that the Love Media Sales can offer its community (which includes most of the UK's publishing, media and events providers) practical support in researching and selling to specialist markets. "Given the speed with which we have been growing, the merger
makes sense because it gives us the scale to sustain that growth" said Jordan
Adams, founder of Love Media Sales, who moves to be Managing Director of Love Media Sales
as well as an Executive Director of the enlarged business.
"We're part of a community that needs insight into quickly
evolving markets as well as flexible, hands-on sales support. Combining with
Berne Group and Karlssen gives us the resource and expertise to provide that
support"
Simon Thompson, Director of Berne Group, said that for Berne
Group the merger was about providing a "more complete range of services to our
core market, which is primarily in the media space alongside adjacent sectors
such as education, software and IT" "Love Media Sales has quickly become part of
the media landscape and its recruitment, training and events offering are
excellent."
Love Media Sales, Karlssen and Berne Group will continue to have
distinct identities but will share an ownership structure, share management and
other resources and collaborate to develop best practice and know-how. Jordan Adams Love Media Sales
jordan@lovemediasales.com +44 (0)20 7055 1739 www.karlssen.com
Notes:
Berne Group was launched in April 2008 to provide customer
insight within specialist B2B markets. Its clients include major publishing,
software and I.T. companies and it has conducted research in markets throughout
the world.
Launched in 2009 as an independent offshoot of Berne Group,
Karlssen's specialty is the cold-calling part of the sales process. It also
operates further up the chain, providing telephone sales services and telephone
renewals services.
Love Media Sales was launched in 2010, and quickly became known
for its heavily visited portal and jobs-website and popular networking events.
More recently it also added a sales training division. |
