Merger News - Love Media Sales, Karlssen & Berne Group
The media community Love Media Sales, famous for its online portal and popular networking events, today announced its merger with Berne Group, the market research consultancy which also owns telemarketing firm Karlssen.
The merger means that the Love Media Sales can offer its community (which includes most of the UK's publishing, media and events providers) practical support in researching and selling to specialist markets.
"Given the speed with which we have been growing, the merger makes sense because it gives us the scale to sustain that growth" said Jordan Adams, founder of Love Media Sales, who moves to be Managing Director of Love Media Sales as well as an Executive Director of the enlarged business.
"We're part of a community that needs insight into quickly evolving markets as well as flexible, hands-on sales support. Combining with Berne Group and Karlssen gives us the resource and expertise to provide that support"
Simon Thompson, Director of Berne Group, said that for Berne Group the merger was about providing a "more complete range of services to our core market, which is primarily in the media space alongside adjacent sectors such as education, software and IT"
"Love Media Sales has quickly become part of the media landscape and its recruitment, training and events offering are excellent."
Love Media Sales, Karlssen and Berne Group will continue to have distinct identities but will share an ownership structure, share management and other resources and collaborate to develop best practice and know-how.
Love Media Sales
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Notes: Berne Group was launched in April 2008 to provide customer insight within specialist B2B markets. Its clients include major publishing, software and I.T. companies and it has conducted research in markets throughout the world.
Launched in 2009 as an independent offshoot of Berne Group, Karlssen's specialty is the cold-calling part of the sales process. It also operates further up the chain, providing telephone sales services and telephone renewals services. Love Media Sales was launched in 2010, and quickly became known for its heavily visited portal and jobs-website and popular networking events. More recently it also added a sales training division.